Posio is the first Finnish travel destination to receive the Sustainable Travel Finland label granted by Visit Finland
In October 2020, we became the first Finnish travel destination to receive the Sustainable Travel Finland label granted by Visit Finland. Label was renewed in 2022 and same year we received Green Destinations sertificate. Green Destinations Gold award was renewed in 2024. Posio was chosen second time to Green destinations Top 100 stories
Over half of the travel companies based in Posio, which offer international visitors services, have been granted the Sustainable Travel Finland label. It is one of the many criteria set for a travel destination. There are seven requirements altogether that a region must meet:
it must commit to the national principles of sustainable travel
support the development of expertise in sustainability within local companies
provide multi-channel communications on sustainable operations
prepare a development plan that is updated regularly
perform a current state analysis of sustainability within the region’s travel industry operations.
Half of our travel businesses are certified by Good Travel Seal, Green Key or Green Activities
In order for the tourism industry to be able to respond to changing demand and secure its future, development must be sustainable. For this purpose, Visit Finland has developed the Sustainable Travel Finland programme for tourism companies and destinations. The destinations and companies that undergo the entire programme and meet the criteria, are awarded with Sustainable Travel Finland label.
signing up for the Green Destinations Certification Awards & GSTC Certification engage in a sustainability management cycle aimed at continuous improvement through periodic assessment and independent verification.
Good Travel Seal is part of the Good Travel Guide sustainable travel platform, which promotes destinations and businesses to responsible travellers looking for a green holiday. The certification is awarded to tourism businesses for their commitment in the fields of environmentally-friendly management, social responsibility, and health & safety.
the leading international eco-label – it is in use in 65 countries. Green Activities is Green Keys sub-label.
Posio Tourism Association and Posio county work towards sustainable travel in close collaboration.
By choosing Posio as your travel destination you strongly support environmental work!
Posio is perfect for travelers who are looking for authentic experiences
Located between Kuusamo and Rovaniemi in Lapland, Posio has a population of more than 3,000 residents. It is best-known for Riisitunturi National Park and home to Finland’s famous interior design company Pentik.
Compared to Lapland’s larger and better-known destinations, Posio is a relatively unknown travel destination a situation that the region is quite happy with. Instead of vast numbers of tourists, it wants to attract travelers who are looking for authentic experiences. Both public and private sector operators in the area are committed to the development of sustainable travel.
Local travel companies have actively nurtured sustainability in their operations for years. For example, more than 90% of the staff of the region’s largest accommodation provider Holiday Village Himmerki are locally sourced who work at the center all year round. All the activities of Kota-Husky and Ylitalo Reindeer Farm are organized in terms of the animals.
This commitment is also attested to by Posio’s inclusion on the global 2020 Sustainable Destinations Top 100 list. Travel destinations that are taking determined steps towards sustainability competed for a place on this list.
The following companies based in Posio have already been granted the Sustainable Travel Finland label: Wilderness Hotel Kirikeskus, Oiva Tour, Ylitalo Reindeer Farm, Kota-Husky, Posio Outdoors, Naali Lodge, Adventure Apes, Holiday Village Himmerki, and Pentik-mäki Culture Centre.